Prodigy Sports | Felt
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Jim Felt was once a motorcycle mechanic when he found himself building aerodynamic bikes for local triathletes. Little did he know, when his head company back then, Easton, sponsored an athlete named Paula Newby-Fraser, his skills are put to the ultimate test. They’re proven to be one of the world’s best as Newby-Fraser raced to a Gold finish at the Hawaii Ironman that same year. Since then, Felt is officially in business.
FELT’s core mission is to design, develop, and deliver the best bikes in the world. Their innovations in the cycling world are often way ahead of its time. In road and triathlon, they introduced the Bayonet fork system which fully optimizes the aerodynamic properties of the bike while maintaining rigidity on bike’s front-end.  This was complimented by their extensive Wind Tunnel Development, where Computer CFD designs and analysis are verified and fine-tuned through rapid prototyping, which are considered too expensive and too long a process at the time; and still is. Their constant innovation also trickles down to their material of choice. Right now, they’re the earliest adopters of the highly durable and super light-weight material TeXtreme Carbon, which was once reserved to the automotive racing industry.
All these have propelled the brand to racing pedigree status. FELT’s resumé includes Olympic Golds in Track and Triathlon, World Championships in Mountainbike, Off-road Triathlon and dominating stage wins at Tour de France. Just recently, they innovated once more by launching the World’s Fastest Bike, the Felt IA FRD. It’s breaking records the World Over, propelled by long-term Felt Athletes Rinny Carfrae and Daniela Ryf, to name a few, who both won the Kona Ironman World Championships for 3 straight years already.
What was once never heard of or too expensive, the whole cycling community is now putting into consideration. Wind Tunnel wasn’t just for testing or marketing, it’s part of the development cycle. Choice and usage of special materials and designs are also optimized to be consistent across model iterations and sizes. Most importantly, the athletes, engineers, and product developers are working hand-in-hand in the product cycle. The good news is Felt has a 20 year head start and never stopped from there. Now with the Felt IA FRD, triathletes may get their PRs worked out. #neversettle